branding – AquaProof Floors

AquaProof is the next generation of waterproof flooring constructed with an innovative core technology and high definition Embossed In Register (EIR) Texture to achieve the benefits of a waterproof floor and visuals of natural wood. AquaProof’s patented strong extra tight locking mechanism helps keep water out and prevent unwanted mold and bacteria. All four sides of each plank are precision milled with enhanced water repellent bevels to achieve real wood visuals. With so many unique styles to choose from, you will definitely find the perfect style to complement your new décor.

Role

Art Director + Senior Designer

Scope

Brand Identity

Web Design

Product Photography

3D Renderings

Next Generation of

Waterproof Floors

Typography

The use of type throughout the AquaProof identity is playful but sophisticated, mixing serif and sans serif in titles to reinforce the idea of duality present throughout visual identity concept. The type palette consists of Nanum Myeongjo— a contemporary serif typeface with a warm touch, used for titles in all caps — and Roboto — friendly and open curves, used for titles and longer body copy — to form an elevated balance that feels versatile and inviting.